Le Castle Random Mania Battle

Case details

Brand : Le Bao

Brand owner : Carlsberg

Main agency : IPG

Holding Group : Epiz Group

Put on the market : Mainland China

Delivery time : May 22-September 17, 2019

Industry : Liquor Retail

Media channels : music platforms, social media, short video platforms, offline activities

Budget : 14 million

Case summary

"Le Bao Kai Man" is a global music cooperation platform of Le Bao Beer. It has been committed to winning the hearts of Chinese young people through the connection with music. In the summer of...

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