Case details
Brand : Le Bao
Brand owner : Carlsberg
Main agency : IPG
Holding Group : Epiz Group
Put on the market : Mainland China
Delivery time : May 22-September 17, 2019
Industry : Liquor Retail
Media channels : music platforms, social media, short video platforms, offline activities
Budget : 14 million
Case summary
"Le Bao Kai Man" is a global music cooperation platform of Le Bao Beer. It has been committed to winning the hearts of Chinese young people through the connection with music. In the summer of...