Where Were We?
2021 was a year for all categories and consumers to try to get rid of the effects of the 2020 pandemic. It was a time to regain lost habits, do new and exciting things and re-adjust to ourselves and our social life. LC Waikiki, on the other hand, entered this year with the "Life Ahead of Me, LC Waikiki on Me" communication framework and were proudly carrying the positive results of this campaign. But as we approached the autumn communication period in September, we had a new challenge ahead of us. We had to communicate the new...