Campaign details
Brand: LBCi Brand owner: LBCi Entrant company: IMPACT BBDO, Idea creation: Impact BBDO Beirut Market: Lebanon Sector: TV channels, services, programmes Media channels: Print - general, Social media, Radio & audio, Television & Connected TV, Outdoor, Out-of-home Budget: Up to 500k
Executive summary
We wanted to empower politically oppressed Lebanese women and recognise their leading role in a national uprising calling for socio-economic change. We turned the same platform that had objectified women in the past to one that lifts and empowers...