Lazada: The show of hearts

Lazada, the e-commerce platform, aimed to set itself apart from the rest by positioning itself as the thought leader in the fashion category in Indonesia.

Campaign details

Brand: Lazada IndonesiaLead Agency: PantareiRegion: APAC

Strategy

Objective

2020 was a tough year for Indonesian fashion industry, one of the largest contributors to Indonesia's GDP in 2019. Major fashion weeks are cancelled, shopping centers...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today