Lazada: The show of hearts

Lazada, the e-commerce platform, aimed to set itself apart from the rest by positioning itself as the thought leader in the fashion category in Indonesia.

Campaign details

Brand: Lazada IndonesiaLead Agency: PantareiRegion: APAC

Strategy

Objective

2020 was a tough year for Indonesian fashion industry, one of the largest contributors to Indonesia's GDP in 2019. Major fashion weeks are cancelled, shopping centers...