Lazada: All sellers are welcome

Jane Fraser, Yee Hui Tsin

Tech and e-commerce brand Lazada used a digital strategy to change perceptions and grow the number of micro-SMEs selling on its platform in Malaysia.

Campaign details

Brand: LazadaBrand owner: E-Cart Services Malaysia Sdn BhdAgency: TBWA\ Kuala LumpurMarket: MalaysiaSector: Online retailMedia channels: Online video, Social media, Websites & micrositesBudget: 500k - 1 million

Executive summary

Lack of brand...

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