Lay's: Step-jumping penetration to drive growth

Thanks to three new sub-brands and a multi-platform creative campaign, potato chip brand Lay's pivoted to a new texture-based strategy that resulted in its highest ever penetration gain.

Campaign details

Brand: Lay's Brand owner: PepsiCo Entrant company: PepsiCo India Holdings PVT LTDIdea creation: In house Market: India Sector: Savoury snacks, potato chips Media channels: Social media, Packaging & design, Sponsorship - media, Virtual & augmented reality, Online videoBudget: 1 - 3 million

Campaign video

Creative assets

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