Lay's: Smile

Potato chip brand, Lay's, built brand distinction and increased preference in India with its localised take on a global campaign.

Campaign details

Brand: Lay'sBrand owner: PepsicoEntrant company: Wunderman Thompson GurgaonIdea creation: Wunderman Thompson, GurgaonMarket: IndiaSector: Savoury snacks, potato chipsMedia channels:Mobile & apps, Packaging & design, Product placement,...