Lay's: Redefining connected content to change entrenched behaviours

Snack brand Lay's grew in-home penetration and large pack sales in India using a hero, hub and hygiene model, driven by data.

Campaign details

Brand: Lay's Brand owner: PepsiCo Entrant company: PepsiCo India Holdings PVT LTD Market: India Sector: Savoury snacks, potato chips Media channels: Packaging & design, Point-of-purchase, In-store, Social media, Websites & microsites, Content marketing, Online display, Online videoBudget: 1 - 3 million

Campaign video

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