Lay's: Heartwork

Potato chip brand, Lay's, created an ode to the unsung heroes of Covid with its Heartwork initiative in India.

Campaign details

Brand: Lay'sBrand owner: PepsiCoEntrant company: Wunderman Thompson, GurgaonMarket: IndiaSector: Savoury snacks, potato chipsMedia channels:Events & experiential, Packaging & design, Social media, Television, Websites & microsites,...