Lay's: Getting India to SMILE

Potato chip brand, Lay's, leveraged its packaging as a media vehicle to find its way back into the hearts of millions of customers in India.

Campaign details

Brand: Lay'sBrand owner: Pepsico, Inc.Lead agency: Wunderman ThompsonContributing agencies: Mindshare, Edelman, KantarMarket: IndiaSector: Savoury snacks, potato chipsMedia channels:Mobile & apps, Online video, Packaging & deisgn, Social...