Lay's: Break The Wall

A campaign by Lay’s, the potato chip company, boosted its online exposure in China by marketing to both Gen Z and Gen Y at once.

Campaign details

Brand: Lay'sBrand owner: PepsicoEntrant company: Mindshare China, ShanghaiMarket: China (Mainland)Sector: Savoury snacks, potato chipsMedia channels: Online video, Social media, Sponsorship - media,Word of mouth, influencersBudget:5 - 10 million...

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