Lay’s: Bizim Çiftçilerimizden Bizim Topraklarımızdan

Lay’s, a snack brand, collaborated with the digital documentary platform, 140J, for the release of the ”Toprak Diyerek Geçme – not mere earth” documentary in Turkey to strengthen the snack brand’s image, and increase emotional connection and household penetration.

Brand: PepsiCoAgency: OMD TürkiyeRegion: EMEA



Our main goal was to strengthen our responsible brand image while explaining the source of Lay’s taste and quality. We wanted to increase our emotional connection with our target audience and our household penetration by explaining that Lay’s is a good agricultural brand. It was one of our biggest goals to make consumers who buy Lay’s feel proud.

Target Audience

Lay’s has been supporting farmers and agriculture systems in Turkey for the last 15 years. Lay’s brand purpose is to spread joy, aligned with Planet+’s mission for a...

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