Lay's: A flavour-driven leader leveraging texture

India's leading potato chip brand, Lay's, turned its attention to texture with an omnichannel campaign that boosted market share and beat unbranded players at their own game.

Campaign details

Brand: Lay's Brand owner: PepsiCo Entrant company: PepsiCo India Holdings PVT LTD Market: India Sector: Savoury snacks, potato chips Media channels: Mobile & apps, Online video, Packaging & design, Point-of-purchase, In-store, Social media, Websites & microsites, Word of mouth, Influencers, KOLsBudget: 1 - 3 million

Campaign video

Creative assets

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