Launching innovations during economic slowdown

As innovation is the engine of growth, it is important to continuously invest. But during challenging economic times, we face difficult decisions as manufacturers: Should we continue to invest in innovationor save money? Should we cut production costs? Reduce the advertising budget? To answer thesequestions, we studied recessionary times in a variety of markets over the past 30 years.

Launching innovations during economic slowdown

Mark GillespieThe Nielsen BASES, United Kingdom

Marcin PenconekThe Nielsen BASES, Poland


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