Latino Youngsters - Mexico and Brazil vs China

Young people - defined as 16-25 year olds - in Latin America are both actors and a target of change. They are consumers - and arbiters of new fads, values, fashions and technology - as well as being the leaders of tomorrow.

Latino Youngsters – Mexico and Brazil vs China

Gregorio de Villa and Brieuc Martin-OnraëtGDV, Mexico


Youth (defined as those aged 16–25 years) in Latin America are both an actor and a target of change. At that age, they are either at school (high school or university) or entering the productive world. Not only are they consumers (and vectors of fads, new values, fashion, and technology), they are also the leaders of tomorrow. Fifteen or twenty years from now, they will impose their own agenda to the world.

Now, if we broaden the perspective, in the last...

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