Latin American Trends: Local Societies, Local Consumption, Global Brands
(Or “from Researchers to Consiglieri”)
Esteban SocorroCoca-Cola, Argentina
Fernando MoiguerMoiguer & Asociados, Argentina
INTRODUCTION
Globalization's powerful drivers...
Esteban SocorroCoca-Cola, Argentina
Fernando MoiguerMoiguer & Asociados, Argentina
INTRODUCTION
Globalization's powerful drivers...
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