Latin America

Nelsom Marangoni

The author of this paper notes that within Latin America there are significant cultural differences, and in particular, differences in the way a population behaves, which reflects on purchase and usage habits in terms of products and services.

Latin America

 A region in evolution, despite difficulties

Nelsom MarangoniIBOP Solution

In Latin America, despite the geographic proximity of the countries, especially Brazil, which borders most of the other countries, there are significant cultural differences, and in particular, differences in the way a population behaves, which reflects on purchase and usage habits in terms of products and services. In this region, countries with fragile economies and limited technological development interact with countries of intense and varied industrial and service providing activities, with similar standards to those found in more advanced countries. There are also markets with very different development...

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