Latin America

The author of this paper notes that within Latin America there are significant cultural differences, and in particular, differences in the way a population behaves, which reflects on purchase and usage habits in terms of products and services.

Latin America

 A region in evolution, despite difficulties

Nelsom MarangoniIBOP Solution

In Latin America, despite the geographic proximity of the countries, especially Brazil, which borders most of the other countries, there are significant cultural...

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