Las Vegas alibi: A campaign to link the brand’s benefits with its product attributes - what happens here, stays here

Over the last half century, the Las Vegas Convention & Visitors Authority (LVCVA) established Las Vegas as a tourist destination and a brand representing adult freedom exemplified by its ‘What Happens Here, Stays Here’ (WHHSH) marketing strategy.

Las Vegas alibi: A campaign to link the brand's benefits with its product attributes – what happens here, stays here

The Southern Nevada visionaries who founded the Las Vegas Convention & Visitors Authority (LVCVA) fifty-one years ago had extraordinary...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today