Large businesses up marketing budgets but half of small companies plan cuts

An overview of marketing budget plans over the next 12 months by country and size of the business.

Nearly one-half (47%) of small businesses plan to cut their marketing spend over the next 12 months, according to a global survey of CMOs by Dentsu.

Two-fifths (41%) of small businesses will cut their marketing spend by at least 5%, while just one-fifth (19%) plan to increase their investment over the next year.

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