Laphroaig – Friend get Friend

Laphroaig is a UK premium malt whisky brand that has enjoyed a period of increased consumption. The age of its average consumer, however, was increasing, and the size of its market was also in decline year on year.
  

Laphroaig – Friend get Friend

Agency name: Publicis Dialog Client name: Beam Category: Direct Marketing Country: UK

BACKGROUND

Trading Conditions

  • In the UK Laphroaig enjoyed increased consumption but from fewer aging consumers.

  • The total malt...

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