Landrover Freelander

The launch of competitive products had led to a drop in sales in the UK, Italy and Spain. The objectives were to maintain an image differentiation whilst widening the Freelander's appeal.
  

iconic advertising for an iconic brand

Brand Name: Freelander Client Name: LandroverCategory for this Entry: AutomotiveAgency Name: Rainey Kelly Campbell Roalfe/Y&R

Summary

The Freelander case demonstrates that advertising was key to increasing...