Landor Perspectives 2008 - Fascination or fear: What does Brand China stand for today?

This paper seeks to understand the true perception of China around the world. Is it fear, fascination, or something in between? To move beyond the media hype and get a fact-based perspective on these questions, Y&R’s BrandAsset® Valuator, the world’s largest and longest running brand tracking study, was employed.

Perspectives 2008 - Fascination or fear: What does Brand China stand for today?

Zoran Svetlicic, Dorothy Chau and Olivia Lee

Staying in a Beijing hotel these days presents the visitor to China with a stark contrast. If you turn on the TV in the morning...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands