Land Transport Safety Authority

Advertising is more often aimed at saving brands than saving lives. This campaign is an exception.

Advertising Effectiveness Winner:

Land Transport Safety Authority

Agency: Saatchi & Saatchi

The Judges Said:

As the LTSA said in their submission, this is a real winwin situation a win for LTSA; a win for advertising; and a win for New Zealand, with fewer road deaths, fewer injuries, a much reduced social cost and a genuine change in societal attitudes.

Road Safety

Advertising is more often aimed at saving brands than it is at saving lives. An exception to that is the Land Transport Safety Authority's (LTSA) road safety campaign.

The campaign, developed by Saatchi & Saatchi Wellington, was a...

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