Land Rover Owner In-Market 'HERO' Curriculum

In a contracting SUV market, Land Rover's campaign appealed to past purchasers' connection with their Land Rover and the personal experiences it made possible.

Land Rover Owner In-Market 'HERO' Curriculum



Category: AutomotiveCountry where program ran: USADate program started/ended: February 2007 - February 2008

Product Description: Land Rover is a designer and builder of a full line of luxury sport utility vehicles. The rich history, luxury and unparalleled capability of these vehicles have made them the preferred choice of explorers, peacekeepers, humanitarian aid providers, rock stars and royalty for over 60 years.

Advertiser/Client Name: Land Rover North AmericaMedia Channels: DirectMail


Marketplace Challenge:

Owners have always been an efficient and lucrative source of...

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