Land Rover: Live stream

Land Rover, an automotive brand, increased brand love and promoted its purpose in the UK by launching live stream posters of a nearby stream in real-time to encourage people to explore natural wonders.

An innovative, media-first campaign that punched above its weight was required to reinforce the brand's purpose - 'To help you make more of your world' - in a deep, meaningful way that would strengthen brand love.

Strategy

Land Rover knew its affluent and driven audience burned the candle at both ends but also understood they needed to slow down now and again. The solution was to showcase the brand as the Official Sponsor of the Great Outdoors.

Interrogating what it means to be 'unstoppable' the team discovered that two hours outdoors per week minimum is required to reap its benefits....

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