Land Rover: Live stream

Land Rover, an automotive brand, increased brand love and promoted its purpose in the UK by launching live stream posters of a nearby stream in real-time to encourage people to explore natural wonders.

An innovative, media-first campaign that punched above its weight was required to reinforce the brand's purpose - 'To help you make more of your world' - in a deep, meaningful way that would strengthen brand love.

Strategy

Land Rover knew its affluent and...

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