Land Rover Germany: Black or White?

In mid-2008, Land Rover Germany produced 2 limited edition Range Rover Sport cars. The models were identical except that each edition of 75 was either all black or all white.

Land Rover Germany: Black or White?

Wunderman Deutschland GmbH


Category: AutomotiveCountry where program ran: GermanyDate program started/ended: 1 June 2008

Product Description: 2 limited editions of Range Rover Sport. Both of the cars are identical in terms of their superior interior, their deluxe features and their limitation (only 75 pieces each); they only differ in colour: Black as night the one, white as snow the other.

Advertiser/Client Name: Land Rover Germany


Marketplace Challenge:

Generally, there's a tough competition in the segment of luxury/premium SUV's. Besides that Land Rover's core competence...

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