Land Rover Discovery Sport #30-Hour Cloud Tour Listing Plan#

Case details

Brand: Land Rover

Brand owner: Jaguar Land Rover

Main Agency: VST China

Holding Group: Dentsu China

Put on the market: Mainland China

Delivery time: March 15th-March 20th, 2020

Industry: Automotive

Media channels: short video platform, public relations, live broadcast

Budget: 10 million

Case summary

On the spring equinox of March 20, Jaguar Land Rover announced the launch of the "New Land Rover Discovery Sport". What is different from the past is that instead of holding a traditional offline press conference this time, I chose a 30-hour content -centric...

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