Case details
Brand: Land Rover
Brand owner: Jaguar Land Rover
Main Agency: VST China
Holding Group: Dentsu China
Put on the market: Mainland China
Delivery time: March 15th-March 20th, 2020
Industry: Automotive
Media channels: short video platform, public relations, live broadcast
Budget: 10 million
Case summary
On the spring equinox of March 20, Jaguar Land Rover announced the launch of the "New Land Rover Discovery Sport". What is different from the past is that instead of holding a traditional offline press conference this time, I chose a 30-hour content -centric...