Land Rover Defender: Build Your Own Adventure

Jaguar Land Rover, an automotive brand, launched a direct mail pack to prospects in the UK that featured stickers and fold-out landscapes to promote the customisable features of its New Defender car.

Campaign details

Agency: Edit and Spark44Client: Jaguar Land RoverCampaign Name: Land Rover Defender - 'Build Your Own Adventure'

With two body designs, six trim levels, seven exterior colours and 119 individual accessories, New Defender was the most customisable Land Rover ever.

The challenge was to cut complexity and help customers understand how to tailor the car to their lifestyle.

Strategy

New Defender could be customised to meet any need. But the pandemic caused huge disruption to prospects' lives, driving them constantly online and making them unable or unwilling to visit retailers. How could they easily...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands