Land Of Diverse Opportunities

Arthur Selkowitz

The author discusses the cultural diversity of the USA, and describes how to understand and reach the Hispanic, Asian and African ethnic groups in the country.

Land of Diverse Opportunities

Exploring the potential of an increasingly diverse American population

Arthur Selkowitz Bcom3 Group, Inc.

You don't have to be a Census worker to realize that the multicultural population in the United States is growing rapidly. While minorities will become the majority of Americans by the year 2050, in 200 Sunbelt counties, in the big central cities, and in the state of California, the minority is already the majority.

This sea change in ethnic composition and concentrations of populations comes at a time when marketing itself is also going through dramatic changes in the way companies...

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