Lancome, a subsidiary of L'Oréal Group, is the largest high-end beauty and cosmetics brand in the Chinese market. It has many landmark-level products. Facing the rapid growth and upgrading of the Chinese market, the brand hopes to use new opportunities to attract users in the new era while protecting the brand's outstanding assets. Promote brand growth.
Brand owner: L'Oreal Group
Main Agency: Mindshare Media
Holding Group: WPP
Put on the market: Mainland China
Delivery time: January 1, 2020-September 30, 2020
Industry: Skin care and beauty
Media channels:social media, short video platforms,...