Lanarkshire Health Board

Lanarkshire Health Board want breast feeding to become not just accepted but a practice. The advertising campaign was recalled spontaneously by over half the women in the sample and with prompting this rose to 64%.
Agency: Marr AssociatesAuthors: Irene Brownless

Lanarkshire Health Board: Breastfeeding Campaign

BACKGROUND

In late 1997, Marr Associates won a competitive tender from Lanarkshire Health Board's Health Promotion Department (LHB) to create and implement an...