Lamb - 'We love our lamb'

Karen Judson and Samantha Reading

The objective of the We Love our Lamb campaign in 2001/2002 was to drive consumer demand for Lamb and provide Lamb producers a significant return on a modest advertising investment.

Meat, poultry, fish
United Kingdom

Agency: BMF Advertising (Australia)

Authors: Karen Judson and Samantha Reading

'We Love Our Lamb'

How Staying True to a Long Term Strategy in Tough Market Conditions Delivered a Seventy-fold Return on Investment

EXECUTIVE SUMMARY

This case is about how Meat...

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