LALEC: The postponed day

LALCEC, an NGO, partnered with over 30 other NGOs in Argentina that were in the fight against cancer to postpone International Breast Cancer Day for 13 days in a row to raise the number of actual mammograms completed, duplicate awareness about the need to have an annual mammogram, and educate the importance of early detection.

Campaign details

Title: The Postponed DayBrand: LALCECProduct: LALCECIdea: Grey ArgentinaCountry: Argentina

Why is this work relevant for Creative Effectiveness?

Every year breast cancer has its moment on October 19th, when brands, NGOs and governments individually carry out their awareness campaigns. Even so, 4 out of 10 Argentinean women do not undergo preventive studies.

At LALCEC we united with more than 30 NGOs with the same objective: postponing the date, turning each postponed day into another opportunity for awareness and early detection through mammograms and medical consultations. Thus, thousands of women...

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