Laisha: Helpline on the cover

Laisha, a popular women’s magazine in Israel, increased calls to its helpline and media impressions by reaching out to women as a helpline against violence towards women.

Campaign video: Laisha – Helpline on the cover

Selected creative: Laisha – Helpline on the cover

Credits

Media agency: Havas Tel AvivChief Creative Officer: Ben SeverCo-CEO: Or GleicherExecutive Creative Director:Daniel Bnaya...

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