LAICA: I Grew Up With Sugar

This campaign, from LAICA, a Costa Rican sugar producer, tackled media misconceptions and cultural hearsay about sugar.

LAICA: I Grew Up With Sugar

Campaign Details

Brand Owner: LAICA Agency: Publimark Lowe Brand: Dona Maria Country: Costa Rica Industry: Food Channels Used: TV, print, online display

Executive Summary

This campaign tackled media misconceptions and cultural hearsay ab

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