Lager Lessons

In The Advertiser's Final Say, Bob Lachky relays the lessons he has learnt from working at Anheuser-Busch including the need to get in the market, that quality is key, brands have personalities, it is important to balance strategy and execution, that there are many people who contribute to a campaign and it is crucial to have strong leader.

Lager Lessons

Bob Lachky

Over the past 20 years, I've had a great run at Anheuser-Busch in various brand roles and as the company's chief creative officer. It was intense, exciting, exhilarating, and about as much fun as anyone can have legally. Here are...

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