Campaign details
Brand: Lady's ChoiceBrand owner: UnileverEntrant company: Unilever Philippines, Taguig CityIdea creation: Ogilvy Makati CityMedia: Mindshare TaguigPR: Mindshare PhilippinesMarket: The PhilippinesSector: Sauces, seasonings, condimentsMedia channels: Livestreaming, Mobile & apps, Online video, Sales promotion, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
This is a story of how Lady's Choice (LC) cut-through amidst the chaos of the Christmas peak-season and uplifted the spirits of Filipinos during the height of the pandemic by reimagining what their beloved Christmas...