Lady’s Choice and Smart Parenting: #DoItTogether Movement
Danielle Viola, Barbra Sison
Lady's Choice, a salad dressing brand, launched a campaign in the Philippines to develop a programme that would encourage millennial mums to employ Collaborative Parenting practices and bring about co-creation opportunities between mums and their children.
Campaign details
Brand: Lady's ChoiceBrand owner: UnileverEntrant company: Mindshare Philippines - The PhilippinesMarket: AsiaSector: FoodMedia channels: Content marketing, Livestreaming, Online video, Social mediaBudget: Up to 500k
Executive summary
The pandemic...
