Campaign details
Brand: Lady's ChoiceBrand owner: UnileverEntrant company: Mindshare Philippines - The PhilippinesMarket: AsiaSector: FoodMedia channels: Content marketing, Livestreaming, Online video, Social mediaBudget: Up to 500k
Executive summary
The pandemic heavily impacted and challenged our modern mums – with them being home 24/7 – with expanded tasks of balancing working from home, meal preparation for the family all-day, personally attending to their kids’ needs while distance learning and at the end of the day struggle to find me time for sanity.
With this, Lady’s Choice and...