Ladbroke Casinos

The paper describes the agency's problems when promoting gambling. The problems were extenuated due to the stringent gambling laws, which even now only allows companies to advertise hard data such as contact numbers.
Author: John Mitchell
Agency: Frame Cunningham

Scottish Awards 2001

Ladbroke Casinos

Glasgow advertising campaign: SeptemberNovember 1999

Winner Takes All

In the autumn of 1999, Frame Cunningham the Glasgow based advertising agency, was asked by Ladbroke Casinos to develop a test advertising campaign for their four Glasgow casinos. This was in response to a relaxation in the 1968 Gaming Act for the first time permitting some limited, tightly regulated press advertising.

The 8-week campaign increased casino membership by 16 21 %, increased average weekly attendance by 52% and resulted in increased 'cash...

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