Title: Don't Ever Leave MeBrand: LactaProduct: LactaIdea: OgilvyCountry: Greece
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||GREECE||Non-specific||Other||Low||€20.000 production costs. No media budget.|
Our first goal was to ignite public discussion around the subject of possessive & abusive behaviour and its roots in the patriarchal stereotypes that make Greek society turn a blind eye to domestic violence. We wanted to make clear that this isn't "love" and should not be tolerated. Thus, we wanted our film to be...