Campaign details
Title: Don't Ever Leave MeBrand: LactaProduct: LactaIdea: OgilvyCountry: Greece
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months or less | GREECE | Non-specific | Other | Low | €20.000 production costs. No media budget. |
Objectives
Our first goal was to ignite public discussion around the subject of possessive & abusive behaviour and its roots in the patriarchal stereotypes that make Greek society turn a blind eye to domestic violence. We wanted to make clear that this isn't "love" and should not be tolerated. Thus, we wanted our film to be...