Lacta: Don’t Ever Leave Me

Lacta, a Greek chocolate and confectionery maker, increased sales, market share, and media coverage in Greece by highlighting the problem of domestic violence.

Campaign details

Title: Don't Ever Leave MeBrand: LactaProduct: LactaIdea: OgilvyCountry: Greece

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessGREECENon-specificOtherLow€20.000 production costs. No media budget.

Objectives

Our first goal was to ignite public discussion around the subject of possessive & abusive behaviour and its roots in the patriarchal stereotypes that make Greek society turn a blind eye to domestic violence. We wanted to make clear that this isn't "love" and should not be tolerated. Thus, we wanted our film to be...

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