Campaign video: Lacta – Act for Love
Selected creative: Lacta – Act for Love
Credits
Agency: Ogilvy AthensBusiness Unit Director: Theodore PolitisChief Creative Officer: Panos SambrakosClient Service Director:Christina Alifakioti...
Lacta: Act for Love
Lacta, a chocolate brand, increased sales of its new chocolate flavour variants around Valentine's Day in Greece by producing a photoshoot with a diverse range of couples to encourage Greeks to embrace all flavours of love.
