Lacta: Act for Love

Lacta, a chocolate brand, increased sales of its new chocolate flavour variants around Valentine's Day in Greece by producing a photoshoot with a diverse range of couples to encourage Greeks to embrace all flavours of love.

Campaign video: Lacta – Act for Love

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Selected creative: Lacta – Act for Love

Credits

Agency: Ogilvy AthensBusiness Unit Director: Theodore PolitisChief Creative Officer: Panos SambrakosClient Service Director:Christina Alifakioti...