Lacta: Act for Love

Lacta, a chocolate brand, increased sales of its new chocolate flavour variants around Valentine's Day in Greece by producing a photoshoot with a diverse range of couples to encourage Greeks to embrace all flavours of love.

Campaign video: Lacta – Act for Love

Read the full campaign case study

Selected creative: Lacta – Act for Love

Credits

Agency: Ogilvy AthensBusiness Unit Director: Theodore PolitisChief Creative Officer: Panos SambrakosClient Service Director: Christina AlifakiotiCopywriter: Daphne MartinouCreative Director: Katerina AndrouliGroup Account Director: Elena Vlagouli Group Creative Director: Angeliki KornelatouSenior Account Manager: Irini RomanidouSenior Art Director: Gert Tzafa / Panos PagonisSenior Web Developer: Akis MakrisSocial Media Manager: Tania MysiriotiStrategic Planning Director:Georgia Mantidou...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands