Lacoste: Unexpected encounters

Lacoste targeted a younger audience with its international 'Unexpected Encounters' campaign to solidify its position in the sport-fashion segment, resonate with evolving consumer preferences, increase awareness, consideration and brand turnover and deliver annual brand growth.

Campaign details

Title: Unexpected Encounters Brand: LacosteProduct: LacosteIdea: BETCCountry:France

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsGlobalNon-specificAdults (26-55)Middle1400,000

Why is this work relevant for Creative Effectiveness?

The "Unexpected Encounters" campaign successfully captured a younger audience and elevated Lacoste's premium status while staying true to its core values.

In an industry characterized by exclusivity and elitism, Lacoste boldly conquered fashion enthusiasts through inclusivity and universalism, reinventing the codes of premiumness in an exciting manner.

The campaign was also a business success:...

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