Lacoste: The 9th Lane

Lacoste, a streetwear brand, launched a campaign in France to promote itself and increase its visibility among a wide target audience.

Campaign video: Lacoste – The 9th Lane

Selected creative: Lacoste – The 9th Lane


Creative agency: BETC ParisAgency Management: Fanny Buisseret / Gaelle Gicqueau / Louise Menaige / Romain CialdellaArt Director: Julien VergneAssistant Art Director: Mathis PayetChief Creative Officer: Rémi BabinetCopywriter: Alexandre GirodCreative Director: Aurélie Scalabre / Olivier AumardLead Producer: Bao Tu NgocPlanning Manager:Philippe Martin-Davies...

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