Lack of trust during China's pandemic has made the "distinctive brands" strategy more urgent than ever

林雨，徐小烨

Compared with the current predicament, brands may need to consider the long-term challenges and opportunities that they will always face in the future. I have seen the mixed supply of guaranteed supplies and participated in the group buying services of various brands. Different brands will inevitably leave mixed impressions on consumers who have experienced these. Their external assets such as brand image and logo are different from The psychology and emotions of consumers are bound together, which may make consumers trust the brand more in the future, and may also lose contact with the brand.

When was the last time you took the initiative to open an advertisement or Taobao product page?

Think about it, what attracts you, the brand's word of mouth, a spokesperson you like, an excellent price/performance ratio, an attractive packaging, or a creative idea that sparks curiosity?

These factors all have one thing in common: with effective visual expression. According to the article "In the blink of an eye" by the Massachusetts Institute of Technology, 90% of the information received by the human brain is visual. Compared with language, sound and other media, the transmission of visual information...

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