La SPA: Adopt a Mod

Animal protection charity La SPA tapped into gaming culture with its Adopt a Mod campaign in France.

Campaign details

Title: Adopt a ModBrand: La SPAProduct: La SPAIdea: Havas PlayCountry: France

Why is this work relevant for Creative Effectiveness?

Every year in France, 15,000 cats are abandoned and struggle to survive. One of the association La SPA's missions is to take care of them in its shelters. ‘Adopt A Mod’ is a creative idea that has enabled La SPA to achieve its objectives in record time: an explosion in visits to shelters, the large adoption of animals in shelters and massive awareness-raising about abandonment, especially among the young generation...

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