La SPA: Adopt a Mod

Animal protection NGO La SPA grew engagement among younger audiences and increased cat adoptions in France by hijacking the video game Stray to show the reality of a stray cat's life.

Campaign video: La SPA – Adopt a Mod

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Selected creative: La SPA – Adopt a Mod


Media Agency: Havas Play Paris Artistic Director: Quentin Clausse Brand Director: Ugo Medioni Creative Director: Fabrice Plazolles Designer / Editor: Nil Nivière Schouvaloff Head of Gaming: Thibaut Gounod / Pierre Acuna PR Manager: Céline Tran President:Stéphane Guerry Guerry...

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