La Societé Protectrice des Animaux (SPA): Adopt a mod

La Societé Protectrice des Animaux (SPA), a French animal protection NGO, used a game about stray cats to encourage pet adoption.

Campaign details

Brand: La Societé Protectrice des Animaux (SPA)Agency: Havas PlayRegion: EMEA



La Societé Protectrice des Animaux (SPA) is the main animal protection NGO in France.

During the summer of 2022, pet abandonment skyrocketed, and La SPA took in more than 4,000 cats available for adoption in its 63 shelters across France.

The main objective of La SPA was to raise awareness about the difficult situation that these cats are experiencing and to get people's attention to get them adopted and give them a better life.

On the other hand, we also sought...

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