La Parisienne – Liquid Detergent

La Parisienne had a strong reputation in Quebec as a bleach brand, and introduced a new liquid detergent extension in the region in 1998.
Agency: Allard Johnson Communications

La Parisienne – Liquid Detergent

Bronze: Off to a Good Start


Business Results Period (Consecutive Months): October 06–March 07Start of Advertising/Communication Effort: October 2, 06Base Period for Comparison October 05-March 06

The laundry category is much like nature. On the surface, it appears to be all benevolent sunlight and gentle tides. In reality, it's a brutal and unforgiving place where ferocious predators munch little brands for breakfast. In 2005, La Parisienne liquid detergent was like a small, furry animal hiding under a log, watching the biggest brands duke it out for...

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