La Moderna: Sign soup

La Moderna soup created a limited-edition product, Sign Soup, to grow awareness, engagement and position itself as a socially responsible brand in Mexico.


Sign Soup was created as a special edition product as a PR stunt capable of generating awareness and engagement through a social media campaign in order to build La Moderna brand values, as an active brand with a social purpose.

Tkanks to the campaign success, Sign Soup is now part of La Moderna portfolio available in all major supermarkets with the potential of teaching signs to more Mexicans that all the best selling books of Amazon all together.


As a social responsable brand, La Moderna sponsors Teleton, supporting the disable community in Mexico....

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