La Fundación Peruana de Cáncer: The Digital Tin

The Peruvian Cancer Foundation, a non-profit organisation, launched a campaign in Peru to collect S/1,500,000 in digital donations and reach 5,000 digital volunteers.

Campaign details

Brand: Ponle CorazónBrand owner: The Peruvian Cancer FoundationAgency: FahrenheitDDBMarket: Perú

Executive summary

Due to the pandemic, after 36 uninterrupted years, the 20,000 cans that went out to the streets of Peru every year were quarantined.

Faced with this new difficulty within the "new normality", we reinvented our collection to transfer it to the digital world together with our volunteers, donors and cans.

We launched the first "digital can", hacking social media marketplaces by turning a photo of the can into a direct link to donate and share it.

We surpassed the...

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