La Fundación Peruana de Cáncer: The Digital Tin

The Peruvian Cancer Foundation, a non-profit organisation, launched a campaign in Peru to collect S/1,500,000 in digital donations and reach 5,000 digital volunteers.

Campaign details

Brand: Ponle CorazónBrand owner: The Peruvian Cancer FoundationAgency: FahrenheitDDBMarket: Perú

Executive summary

Due to the pandemic, after 36 uninterrupted years, the 20,000 cans that went out to the streets of Peru every year were quarantined....

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